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Welcome To The Official Website Of

Cold Wars
The Zicam Story

Welcome to the official website for “Cold Wars: The Zicam Story”! Join us as we explore the fascinating journey of Dr. Charles B. Hensley, a charismatic professor at USC School of Medicine – Cleveland Chiropractic College who embarks on an ambitious quest to launch his own biotech company. This gripping narrative delves into the challenges and triumphs he faces while navigating the complex landscape of the pharmaceutical industry.

About The Book
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About The Author

Dr. Charles B. Hensley

Dr Hensley is an international known innovator, visionary, entrepreneur, scientific with a global footprint. He has been featured in USA Today, Time Magazine and has appeared on CNBC Squawk Box Asia. Dr Hensley, discover and development ZICAM cold and remedy (considering by many “the cure for the common Cold”), founded ZICAM LLC and went on to market this iconic American brand. Dr Hensley has written two novels,

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01

Chapter

Charles leads a chaotic karaoke party in a crowded cafeteria, showcasing his fun-loving side and engaging with students, igniting excitement and laughter.

02

Chapter

In class, Charles tries to distract from the karaoke fallout, but students are fixated on the event, leading to humorous interactions with them.

03

Chapter

Charles reflects on his past and the chaotic environment of USC while trying to maintain professionalism amidst distractions from students and colleagues.

04

Chapter

Dr. Kahn confronts Charles about the karaoke party, expressing concerns over his influence on students and the inappropriate behavior displayed during the event.

05

Chapter

Charles begins packing up his office, indicating his departure, while discussing rumors about his relationship with Dr. Kahn and the consequences of his rebellious nature.

06

Chapter

Charles meets Rob Davidson, a student eager to join his biotech venture, revealing his determination to pursue entrepreneurship despite uncertainty from others.

07

Chapter

Charles relaxes on his boat, contemplating his future and past achievements, while reflecting on his rebellious nature and the challenges ahead.

Dr. Charles B. Hensley’s Chapters

Cold Wars
The Zicam Story

Dr. Charles B. Hensley is a popular professor at USC School of Medicine – Cleveland Chiropractic College — as much for his karaoke parties in the school cafeteria as for his teaching style. Rob Davidson is a student. But when Charles is fired from his job by a COLLEGE ADMINISTRATOR for his rogue, frat-house academic approach, he agrees to work with the entrepreneur only after Rob agrees to develop a cure for the common cold.

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Why Read It?

Cold Wars
The Zicam Story

Cold Wars: The Zicam Story offers a thrilling exploration of the life and times of Dr. Charles B. Hensley and Dr. Rob Davidson. The book delves into Hensley’s evolution from a respected research figure to an unconventional educator, revealing a world rife with innovation and conflict.

As he navigates the complex landscape of the biotechnology industry, the narrative showcases Hensley’s passionate drive to change the game, often clashing with established norms and facing the backlash that accompanies such ambition.

Readers will find themselves drawn into a whirlwind of humor and chaos, punctuated by the edgy antics that illustrate Hensley’s quest to push the boundaries of science and entrepreneurship.

The story captures not only Hensley’s intellectual challenges but also his charismatic personality, depicting a man whose determination often leads to outlandish situations.

Through this rollercoaster of emotions, the book reveals the intricate interplay between personal aspiration and the relentless pursuit of innovation, culminating in a tale of both buffoonery and hard-won success.

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Cold Wars
The Zicam Story

Unleash your ambition with Dr. Charles B. Hensley! Accompany him as he ventures through the chaotic world of academia and daring entrepreneurship. Experience the thrill of karaoke chaos, the pressure of investor meetings, and the battle between fun and accountability. Will he rise to success, or will the challenges break him? Explore the journey of determination, rebellion, and self-growth. Don’t miss your next favorite read awaits!

Testimonials

WHAT OUR CLIENT’S SAY

A charismatic combination of humor and ambition! Charles Hensley’s journey is both entertaining and inspiring. Highly Recommended!

Thomas Kelly
CEO & Founder

This book absolutely captures the turmoil of academia combined with the ecstasy of entrepreneurship. Charles is a relatable and exceptional character!

Elizabeth
Manager

I laughed, I cried, and I learned so much! The challenges Charles faces resonate deeply, making this a must-read for anyone chasing their dreams.

Jude
Director

It is an engaging story that balances fun and serious themes. Charles’s journey is a reminder that success requires resilience and authenticity!

Sarah Thompson
Teacher

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